Technology for Marketing 2021 - Virtual

28 sep 2021 - 30 sep 2021

Technology for Marketing Virtual will be taking place on 28-30 September 2021.

Technology for Marketing (TFM) is UK's only event dedicated to martech and adtech, offering one spot for marketers and advertisers to nurture their next big idea. Building on the success of 3 virtual events since September 2020, TFM will return refreshed and revamped for Autumn 2021. Over three days the future of eCommerce & marketing will be put under the spotlight as strategies for businesses will be determined on how to adapt and thrive beyond the pandemic.

TFM register now!


The essentials:

When: Tuesday 28 September - Thursday 30 September 2021
Where: Online


Keynote theatre:

Hear from the industry’s key players. Inspirational keynotes from respected industry visionaries on everything from pivoting operating models to maintaining a creative edge whilst responding to a surge in demand and eyeing up trends. Gain exclusive insights from the brands and retailers you know and respect.

Track themes:

  • The Future of Digital Marketing
  • The Power of Data and Personalisation
  • The Full Marketing Tech Stack: Automation, AI, analytics & optimisation (sponsored by Apteco)

Join Apteco's session: Behavioural modelling: A marketer’s crystal ball

Join Apteco's Founder and MD, James Alty, on Tuesday 28th September at 9.40–10.05 am (BST) in The Full Marketing Stack theatre for his session "Behavioural modelling: A marketer’s crystal ball" and discover the secret to more accurate predictions and better targeting through analysis of past behaviour. 

James will explain how to use behavioural insights across multiple touchpoints to maximise positive marketing outcomes. You’ll learn how behavioural modelling works and discover techniques to identify behavioural patterns that will improve the customer experience and boost campaign performance by using data to better understand – and predict – customer behaviour.

James will discuss the challenges that marketer’s face when trying to use behavioural modelling within their organisations and will discuss the techniques available that offer the key to revealing why customers act and behave in certain ways. Discover how you can build the bridge between “what has happened” and “why did it happen” and move beyond insight into the realm of foresight.


TFM is an event focused on the digital marketing, advertising and service industry and presents products in categories such as:

  • Advertising, media planning, buying
  • Analytics & reporting
  • Brand marketing & management
  • E-commerce
  • Email & CRM
  • Mobile
  • Performance & affiliate marketing
  • Search
  • Social media
  • Web development & management


TFM brings together attendees from the marketing and online advertising community including:

  • Brand
  • Digital marketing
  • E-commerce and media
  • Information technology (IT)
  • Managers from marketing

How to book - registration now open!

Visit to learn more about the event and register here for a FREE ticket.