Technology for Marketing - London
28 sep 2022 - 29 sep 2022
The UK's biggest event for retail, eCommerce and marketing technology is back and better than ever
Back in person for 2022, eCommerce Expo and Technology for Marketing are the UK's largest and best-loved events in their fields. These powerful trade shows, co-located together at ExCeL London, will offer an unmissable opportunity to hear from and network with world-leading retail and brand leaders. At the events, there will be 300 of the industries’ leading suppliers, delivering services and solutions critical to business strategy.
The two events include 12 dedicated theatres covering every emerging marketing theme and topic. More than 10,000 retailers, brands, agencies, media owners and tech providers will take part in a 2-day programme of one-to-one meetings, multi-track conferences and networking.
Apteco at Technology for Marketing
Apteco will be exhibiting at Technology for Marketing in hall N14-N19 on stand number P50.
James Alty, MD of Apteco will be speaking at "The Power of Data and Personalisation" theatre, on Wednesday 28th September at 14:40-15:05.
Data democratisation: how everyone can benefit from accessible data that paves the way for improved marketing outcomes
Data democratisation is ubiquitous and perhaps without having actively noticed it, you are benefitting from it every day, in both your professional and personal life. Data democratisation influences the way we can access and interact with technology. Whereas in the past you had to go to a library to find the answer to a question, this is now done in seconds through a Google search. This is just one simple example of how data democratisation affects our life, and it also greatly affects the way we collaborate and get work done. Put simply, data democratisation gives everyone in an organisation the tools they need to understand data and gain insights from it. This changes the way we do marketing – data democratisation removes dependencies and the need for manual, repetitive tasks and thus, makes the marketing process more efficient and improves outcomes.
In James' session, you will learn:
- What ‘data democratisation’ means
- How different roles and your business can benefit from data democratisation
- How data democratisation supports marketers to perform the end-to-end campaign process
- How data democratisation makes the marketing process more efficient and improves outcomes
For more information including the agenda, speakers and to book your free tickets, click the link below.