Infographic: Waarom zou ik me zorgen maken over customer journey analytics?

18 jun 2021  |  door Kim Do

In this infographic, we'll show you the importance of using analytics to understand and optimize the customer experience.

A recent Apteco survey of 150 marketing and campaign professionals found that customer journey analytics is one of the biggest priorities for marketers today. Our handy infographic provides an introduction to this essential part of marketing, highlighting why it's important and the value it brings to the business.

Infographic: Why should I care about customer journey analytics?

Download the infographic as a PDF.

 

Download the full eGuide here.

Download Unlocking the full value of customer journey analytics

References: 

1 https://www.pwc.com/future-of-cx
2 https://www.superoffice.com/blog/customer-experience-statistics/
3 https://www.cmswire.com/customer-experience/gartner-report-highlights-emerging-customer-journey-analytics-market/
4 https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-customer-analytics-matter
5 https://www.sas.com/content/dam/SAS/en_us/doc/whitepaper2/real-time-analytics-109676.pdf
6 https://www.qualtrics.com/blog/forrester-economic-impact-of-experience-management/
7 https://www.gartner.com/en/marketing/insights/articles/how-to-create-an-effective-customer-Journey-map

Kim Do

Marketing Manager Apteco Benelux

Sinds begin 2020 werkt Kim bij Apteco, waarbij zij verantwoordelijk is voor de marketingactiviteiten in de Benelux regio. Kim heeft ruim 10 jaar marketing ervaring op het gebied van social media, evenementen, web TV en partnermarketing in de internationale B2B en MarTech sectoren. Met haar kennis en passie zoekt zij naar groeimogelijkheden voor het bedrijf. In haar vrije tijd houdt Kim van reizen, fashion en Zumba fitness.